‍São Paulo, November 2021 – The fourth edition of the ORIGEM Yearbook, the largest professional showcase of the Institutional and Government Relations (IGR) market in Brazil, was launched last Friday (11), during an event in São Paulo, and presented the main points of the research carried out this year, showing the evolution of the IGR sector in the country and, for the first time, in other Latin American countries.

The data points to the consolidation of the IGR area in large companies in all sectors of the national economy. "This movement can be noticed by the strengthening of the segment's teams in large corporations, in addition to greater investments so that this area can carry out its work," explains Márcio El Kalay, partner at LEC.

This year, a total of 588 names of leading professionals in the IGR area participated in the yearbook, making this a historic edition, who work in companies, class associations, third sector entities, specialized consultancies, and law firms.

The number of "Most Admired Professionals" rose from 20 to 28, of which 25 are Brazilian in 3 categories, and three are Mexican. In addition, the Yearbook recognized, for the first time, the work of three young talents working in the IGR area in the country, even without yet being in leadership positions.

Multinationals lead the race

Multinationals are at the top of the podium, being the ones that invest the most in the IGR area in Brazil. Among the companies that participated in the survey, 77.8% have annual revenues greater than R$ 1 billion.

The percentage of professionals from national companies who responded to the survey was 35.1%, a figure very close to the levels recorded in 2020 (34.8%) and 2019 (34.6%). Compared to 2021, the number of professionals from these companies showed a drop of less than 10%. The data reflects that, apart from a small reduction in national companies regarding the IGR area, the advance in the area is leveraged by multinationals because, traditionally, they have more resources and specialized professionals to support the area, either through the expansion of this department or by creating it, among those that did not yet have it.

According to the Yearbook, in terms of action priorities for companies, the dialogue with the Executive Branch came in first place, receiving 67.5% of the responses, followed by the dialogue with the Legislative Branch, mentioned by 62% of respondents, historic percentages related to the topic in the research, since the first edition carried out in 2019. In third place is the monitoring of legislative agendas, cited by 45.1% of respondents.

There are two main reasons that can justify this return of the more traditional IGR priorities: the power and autonomy of the Federal Chamber of Deputies and the Senate in managing a quarter of the federal budget for investments, and the greater access and frequency of interaction with public agents - highly driven by the digital acceleration that occurred during the pandemic. This second reason is the main indication that the dialogue with the Executive and Legislative branches will not be something fleeting, but rather a practice that will continue to be a priority in the coming years.

IGR Department gains attention from corporations

Another data that allows understanding the advance of the area in corporations is that 40.9% of companies have an IGR team made up of six or more professionals. This percentage showed an increase of 20.9% in the last three years, since the first edition of the Yearbook was published in 2019.

The percentage of companies that recently opened the IGR department has also grown. This year, the survey found that 11.9% of companies hired - only - one professional in the area, compared to 10.2% recorded last year. Although not ideal, it already shows a greater attention from managers to investing in this strategic area within their corporations.

This internal movement of companies to develop the IGR area is also perceived by the level of hiring of professionals in the area, considering that 46.7% of large companies that manage and lead the IGR area responded that they had hired to expand their team. It is the highest record since 2020, when the question started to be asked.

Diversity under construction

Regarding the presence of women in IGR leadership, the data continues to show progress. In companies, they represent 39.9% of the occupation of leadership positions, compared to the 38% recorded in the previous edition. In consultancies and law firms, only 29.9% of women hold leadership positions, a figure that reflects a drop of 2.8% compared to the 32.7% recorded in 2021.

Although the progress is timid, the tendency is for women's presence in this space to become more frequent over time, since large companies - especially multinationals - are more committed to promoting diversity in their businesses.

In socially disadvantaged groups, which have not yet reached senior leadership positions, black people represent only 33.8% of the team of IGR professionals in companies, a number that shows a small drop compared to 2021, when 34.4% of black people made up the teams. The reduction is also noticeable when the cut is made based on the LGBTQIAP+ community, with 28.9% of professionals on the team, compared to 30.4%, recorded in the previous survey.

The greatest challenge, however, is the inclusion of PWDs (People with Disabilities), with a very timid presence still in the IGR areas, as revealed by the Yearbook survey.

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IGR Market in Latin America

For the first time, the ORIGEM Yearbook brings a view of the IGR market in Latin American countries - Argentina, Chile, Colombia, Mexico, Paraguay, and Uruguay. According to Rodrigo Navarro, partner at Consult-Master, the report proposes crossing local borders and doing this same movement in other Latin American countries. "It was the natural path we found to give more breadth to this movement of transparency and strategic valorization of the area and the professionals who work in it," he adds.

The research base is composed of a majority of multinational companies: 68.8%, including Latin American multinationals operating in the different countries of the region. The professionals who lead the IGR areas in companies in these markets are a little younger and a little less experienced in the area than the Brazilians. The average age of professionals in the region is 41 and a half, with 12 years of experience in the area, and the market is mostly male.

The IGR teams are not small. About 43.7% of them have six or more people, a higher rate than in Brazil. A similarity among Latin countries can be observed in the priority topic among IGR professionals. "Dialogue with public agents of the federal government" was cited by 68.1% of the participants and 56.9% indicated "monitoring the agenda of legislative chambers" of the participants as the most important activities in the area.

The ORIGEM LATAM Yearbook is a realization of Consult-Master, LEC - Legal, Ethics & Compliance, and VITTORE Partners - which, together, gather vast expertise in the performance, training, and recruitment in the IGR area.

To access the complete material, go to: https://anuarioorigem.com.br/

MOST ADMIRED IGR PROFESSIONALS IN BRAZIL IN 2022 (elected by the participants of the ORIGEM Yearbook - in alphabetical order):

Category: Companies

ANA CAROLINA CARREGARO - Director of Public Affairs at Nestlé

ANNA BEATRIZ ALMEIDA LIMA - Director of External Affairs at Shein

BEATRIZ GAGLIARDO - Head of Government Relations and Public Access at Árvore

CARLOS ALBERTO MACEDO CIDADE - Director of Institutional Relations at JBS

DANIELA G. RIOS - Director of Government Relations and Public Policy at P&G

GIULIANA FRANCO - Head of Government Relations at Raízen

GRAZIELLE PARENTI - Head of Business Sustainability - Latam at Syngenta

GUILHERME CUNHA COSTA - Director of Sustainability, Organized Civil Society, and Governments at J&F

HELGA PAULA PATRICIO FRANCO - Director of Government Relations at Mondeléz

KELLY FIEL - Government Relations Manager at Itaú Unibanco

LUIZ RICARDO DE MEDEIROS SANTIAGO - Global Director of Institutional Relations at Vale

MARIANA LUCENA - Director of Corporate Affairs - Latin America at Haleon

RODRIGO MOCCIA - Director of Government Relations at Ambev

SUELMA ROSA - Senior Director of Reputation and Corporate Affairs – Latin America at Unilever

VICTOR BICCA NETO - Director of Government Relations at Coca-Cola

Category: National Sectorial Entities and 3rd Sector Organizations

ANDRÉ PASSOS CORDEIRO - Director of Institutional Relations at ABIQUIM

CAROLINA VENUTO - President of ABRIG

JOÃO DORNELLAS - CEO of ABIA

MÁRCIO MACIEL - Director of Institutional Affairs and Competitive Intelligence at ABIA

RODRIGO NAVARRO - President of ABRAMAT

Category: Specialized Consultancies and Law Firms with an IGR area

ANTÔNIO MARCOS UMBELINO LÔBO - Superintendent Director of Umbelino Lôbo

CREOMAR DE SOUZA - CEO of Dharma Political Risk

FELIPE ONEI OPPELT - Executive Director of Umbelino Lôbo

JEAN CARLO DE CASTRO - CEO of Vector Relações Governamentais

JULIANA CELUPPI - Director of Radar Governamental

MOST ADMIRED IGR PROFESSIONALS IN MEXICO IN 2022 (elected by the Yearbook participants - in alphabetical order):

JUAN CARLOS PARDO BEJARANO - Director of Corporate Affairs and Creating Shared Value - Nestlé Mexico

ALEHIRA OROZCO - Director of Government Relations - Mercado Libre

ANDREA ESCOBEDO - National Vice President of Diversity and Inclusion and Regional President of the Central South Headquarters at the National Chamber of the Electronics, Telecommunications and Information Technologies Industry (CANIETI)

RECOGNITION - YOUNG TALENTS IN IGR

Bernardo Torres - International Relations

Flávia Fernanda - Law

Josiara Diniz - Public Policy Management and Social Sciences

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