Institutional and governmental relations areas are facilitators for defending the interests of companies and associations that interact with the public sector.
Government actions, carried out in any sphere, whether federal, state, or municipal, directly affect companies and economic sectors around Brazil. Therefore, the monitoring of what happens in the government sphere is essential to track how government projects can generate effects for everyday businesses. Companies and class associations that understand the importance of always being attentive to the political scenario invest in areas and institutional and governmental relations professionals to ensure they will always be updated on the political scenario, knowing the possibilities of risks and opportunities and inserting themselves in the public debate to defend their interests and influence public decision-makers.
The defense of interests through lobbying or advocacy involves the systematic monitoring of government activities and a way to perform this process is through the monitoring of the public data that are made available on official government portals.
Monitoring in Government Relations
Among the activities of the Institutional and Governmental Relations Professional, the step of monitoring strategic information for the business stands out. It is through this monitoring of the political scenario that one can identify risks or opportunities for the business that allow improving decision-making and acting preventively and proactively, avoiding, for example, that the IGR action is a reaction to a law already approved and sanctioned, and enabling the construction of strategies and relationships with public agents and sectors that have the competence to deal with the theme of relevance for the organization.
Due to this character of providing businesses with anticipation and predictability, the monitoring of legislative and executive powers is an essential process for companies and class associations to operate with legal certainty and in legislative and regulatory compliance in their economic activities.
However, the challenge is monitoring efficiently different sources with large amounts of new daily information: sites of the Chamber, Senate, Congress, Legislative Assemblies, Agendas of Authorities, Regulatory Agencies and even social media. There are several legislative propositions being presented, debated, and voted on at the same time in Congress, in addition to acts published by the executive in the Official Gazette, such as decrees, provisional measures or normative acts edited by regulatory agencies. Nowadays, social networks, such as Twitter, demonstrate great potential to expand IGR performance with the monitoring of stakeholders online and in real-time.
The structuring of the monitoring process in IGR involves the identification, monitoring, and management of issues, risks, and opportunities, done in an organized and strategic manner, according to the needs and interests of the company or economic sector in question.
Technology for monitoring in IGR
New technological solutions and tools automate and simplify the routine of monitoring government actions, improving the experience of following legislative production, multiple stakeholders, speeches, news, and debates that occur in the political environment (and even outside of it, such as on social networks) and that impact organizations and society.
The automation of monitoring helps IGR teams that demand accurate information and in a timely manner to develop more assertive strategies, optimizing time and increasing productivity and quality of lobby and advocacy strategies.
In this scenario, Sigalei develops technology for institutional and governmental relations and continues advancing in solutions that unite data, technology, artificial intelligence, and politics to support IGR professionals in the identification, monitoring, and analysis of the most relevant information from the Official Gazette of the Union, Chamber of Deputies, Federal Senate, State Legislative Assemblies, Agenda of Public Authorities, and Twitter.
