Those elected in October are already being certified. In these weeks leading up to the inauguration, there is no time to lose. It is a time of hard work for those doing the Institutional and Government Relations (IGR) strategy. For this purpose, Sigalei heard experts from different areas of action.
See a summary of the main recommendations:
1. Study the new scenario
Dedicate a good amount of time to understanding the new conjuncture. The institution and IGR professionals need to analyze the bias and transition criteria of governments, based on the bias of themes that may affect the organization's areas of interest. It is worth mapping stakeholders, identifying new players, and seeking to understand how each of them can impact the organization or how they can interfere in the construction and participation of the elaborated agendas.
2. Establish objectives to be able to measure
Do not forget to set objectives that clearly delimit the actions that need to be followed – and establish metrics to measure the work of Government Relations (GovRel), considering the efforts employed and the results obtained. These are definitions that help in decision-making. And in accountability.
3. Build a database
It is extremely important to store the history of relationships with stakeholders. This facilitates the strategic management of relationships, not only the new ones (with whom you had no contact), but also the maintenance of the existing ones.
4. Remember: the relationship must be institutional
It is always worth remembering that personal contacts are important and open doors, but, at the end of the day, it is the organization that needs to be in evidence, so that the bond is not only with a team member or with a parliamentarian. The organization needs to establish institutional relationships with secretariats, institutions, and the public machine.
5. Keep records. They help in management
Create standardized guidelines for recording interactions with Legislative and Executive stakeholders. These should include the names of authorities, parties, mapping by states, and connections on how parties talk to each other, as well as the agenda, date, result, and scenario, in addition to classifying the parliamentarian as favorable or unfavorable against the plea. This history is fundamental for GovRel management work.
